Facebook recently announced that the number of British users has reached 27m – more than two-thirds of the population, 19m of whom access the platform via their mobile device. Apparently

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Ask most marketers for the most memorable advertising campaign of the last four years and it is likely that many will cite Compare the Meerkat as being the number one.

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Every Christmas it appears that the percentage of gifts bought over the internet increases and another nail is driven into the coffin of the high street. Various gloomy studies have

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Argos has announced the slow death of their large 1500 page ‘doorstop’ catalogue and the quick death of the bulky laminated ringbinders that shoppers flick through to find what they

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Once upon a time or ‘back in the day’ never been to the country concerned and could not answer your questions in any detail. With the advent of the internet

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Despite the recent report by Mary Portas and the government’s commitment to reinvigorating the High Street, independent shops continue to close at an alarming rate. (Currently more than 11% are

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Watching the recent Olympics, and the outstanding performances by all the athletes, in Marketing terms two stood out – Mo Farah and Usain Bolt. Leaving aside their extraordinary abilities on

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This Olympics is the first one in which the social media platform is being used by millions of sports fans worldwide to follow their sporting heroes, to comment on the

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Back in February 2011 it was reported that under their new chief Marc Bolland,  Marks & Spencer were going to create a stable of sub-brands, each with its own Brand

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Chris Anderson’s well-known theory of The Long Tail (‘how our economy and culture is shifting from mass markets to million of niches’) has usually been applied to a positive outcome.

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