Last month (March 2012) it was announced amid much fanfare that the boss of Tesco, Philip Clarke, was going  ‘ back to the floor’  in a bid to halt the exodus of

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A double page article in a recent copy of The Mail on Sunday (March 25 2012) described Boden’s attempt to ‘crack’ the American market and suggested that it was because its

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These are testing times for UK marketers and those in the PR sector. New legislation is on the horizon which may curtail some of their current freedoms. Eighteen months ago

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The issue of privacy in social media is becoming a very ‘hot’ topic. Recently, emails have been whizzing around about LinkedIn changing their terms and conditions so that – unless

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While the media and fashion journalists may get excited by Catherine Middleton’s wearing of middle market labels such as Reiss and Zara, the truth is that the middle ground of

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Over the last few weeks celebrities and well known figures of every political hue – from Hugh Grant to Alaistair Campbell have been giving evidence to the Leveson enquiry on phone

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The recent sad death of Steve Jobs robbed the world of an amazing man, regardless of whether one loves the iPhone, the iPad or the Mac. The question now is how Apple

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The term Fashionista has been applied for some time to those who follow fashion, if not slavishly then devoted. However, there is  a new kid on the block – the

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It was very noticeable that during the riots in August, the retailers that suffered the most – such as JD Sports – were those that had positioned themselves as a

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Marketers often tell clients that they should 'live the brand'. This is fine when the values of the brand are positive but the reverse may be true if the values are negative.

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