The news that supermarket giant Tesco has launched a range of premium own label products with branding that is not immediately recognisable - such as ChokaBlok ice cream and Lathams dry dog food - has caused a great stir in the media. Maybe we are seeing the beginning of a trend in retailing - perhaps as a response to the difficult trading conditions.

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At the recent Google Zeitgeist conference in Hertfordshire, UK Chancellor George Osborne announced that schoolchildren will be taught to design apps for smartphones through a deal with Blackberry under which

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In the happy afterglow of the recent (British) Royal Wedding, commentators are already talking about the ‘re-branding’ of the Royal Family and how the young couple seemed to have brought

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After five years in which Social Media was ‘flavour of the month’ could we be seeing the return of traditional advertising as a key Marketing tool? Early in March, ITV reported a

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A recent issue of Retail Week (February 4 2011) featured a City Insider article by Deputy Editor George MacDonald on M&S boss Marc Bolland’s new business plan. Apparently central to

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Could the current environment of austerity – higher petrol costs, rising food bills etc – lead to a change in shopping habits? The current Co-operative television advert features a husband

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Last month’s blog about the Lifetime Value of a Customer has resonated with a number of clients and contacts so clearly others are unhappy at the way that they are

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The concept of a customer’s lifetime value (CLV) has been known and used since the 1980s, when it was first mentioned in the best-selling book ‘Database Marketing’. It is not

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A recent article on ten of the greatest advertising campaigns in the Mail on Sunday newspaper by advertising ‘guru’ Trevor Beattie included Obama’s ‘Yes We Can’ election campaign. Beattie cited the campaign as being ‘a

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MSN Celebrity yesterday suggested that Twitter was protecting actor and internet entrepreneur Ashton Kutcher who has been accused of cheating on his wife, the actress Demi Moore, a feed they

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