Once the poor relations of journalists, bloggers have now really come of age with Vogue Spain putting Chiara Ferragni of The Blonde Salad on their front cover.
With 3.3m followers Chiara has made history as the first ever blogger to be featured on its front page.
While it helps that she is highly attractive, it is still a milestone in the rise of the blogger.
As more and more journalists become freelancers and bloggers, will bloggers become as imprtant as journalists? Or will they become indistinguishable in time?