Do sales of a character determine the final purchase choice? As regular peak time advertising is costly, the companies must be hoping that cute will make the difference. Time will

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The biggest celebrities have always been brands in their own right – whether from the world of entertainment, sport or business – but now, thanks to social media, they are

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Ask most marketers for the most memorable advertising campaign of the last four years and it is likely that many will cite Compare the Meerkat as being the number one.

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After five years in which Social Media was ‘flavour of the month’ could we be seeing the return of traditional advertising as a key Marketing tool? Early in March, ITV reported a

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Could the current environment of austerity – higher petrol costs, rising food bills etc – lead to a change in shopping habits? The current Co-operative television advert features a husband

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