How are markets and Marketing affecting society?

  Today, markets are becoming increasingly fragmented, Marketing is international, competition is global and new technology means that customers can get exactly what they want. But how is this ever

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  Here at Cerco Communications we’ve been discussing what we think is going to be big in Marketing during 2016.   We have looked at the interesting announcements over the

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        The new James Bond movie, Spectre, has in recent days prompted an interesting debate surrounding the availability of mass information, otherwise known as ‘Big Data’. But

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The previous 12 months have been a disaster for Tesco as repeated scandals have tarnished the company brand and diminished any trust between the company and the consumer. After all,

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In 2009 Cerco Communications worked with two different clients that both invested heavily in the creation of a distinctive brand rather than a hastily bought logo. Recently both clients came

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Once the poor relations of journalists, bloggers have now really come of age with Vogue Spain putting Chiara Ferragni of The Blonde Salad on their front cover. With 3.3m followers

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As social media comes of age and is no longer the new kid on the block, what next? At a recent seminar hosted by Precise Exchange and CorpComms Magazine the

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Do sales of a character determine the final purchase choice? As regular peak time advertising is costly, the companies must be hoping that cute will make the difference. Time will

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Cooper Hefner, youngest son of Hugh Hefner and 1989 ‘Playmate of the Year’ Kimberley Conrad, takes over the Playboy Empire next year. One of his first tasks as CEO will

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Back in October 2009 we wrote a blog about Ryanair’s attitude to customers – which was uncaring to say the least, the emphasis being all about being the cheapest. We

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