Back in February 2011 it was reported that under their new chief Marc Bolland,  Marks & Spencer were going to create a stable of sub-brands, each with its own Brand

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Chris Anderson’s well-known theory of The Long Tail (‘how our economy and culture is shifting from mass markets to million of niches’) has usually been applied to a positive outcome.

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Last month (March 2012) it was announced amid much fanfare that the boss of Tesco, Philip Clarke, was going  ‘ back to the floor’  in a bid to halt the exodus of

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These are testing times for UK marketers and those in the PR sector. New legislation is on the horizon which may curtail some of their current freedoms. Eighteen months ago

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Last month’s blog about the Lifetime Value of a Customer has resonated with a number of clients and contacts so clearly others are unhappy at the way that they are

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The concept of a customer’s lifetime value (CLV) has been known and used since the 1980s, when it was first mentioned in the best-selling book ‘Database Marketing’. It is not

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Social Media appears to be now stabilising as a Marketing channel with the six key players e.g. Facebook, YouTube, Flickr, Google, LinkedIn and Twitter consolidating their position in the marketplace.

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As a marketer, I love the opportunities that social media platforms have brought to businesses of all sizes. I enthusiastically embrace all the new social media tools and we encourage

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A trip along Oxford Street yesterday at lunchtime showed in ‘real time’ the shift in retail spending. The street was very crowded with shoppers, many of them tourists from France

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Listening to a recent Radio 4 Today programme interview with Geoff Cooper CEO of Wickes (and the Travis Perkins Group) it appeared that company was well-placed to ride out the

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