Back in February 2011 it was reported that under their new chief Marc Bolland,  Marks & Spencer were going to create a stable of sub-brands, each with its own Brand

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Chris Anderson’s well-known theory of The Long Tail (‘how our economy and culture is shifting from mass markets to million of niches’) has usually been applied to a positive outcome.

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The concept of a customer’s lifetime value (CLV) has been known and used since the 1980s, when it was first mentioned in the best-selling book ‘Database Marketing’. It is not

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With the the launch of the third part of the history of Aleksandr Orlov’s family  (The Streets of Ambitiousness ) comes the rumour that there may be a full-length movie in due

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Listening to a recent Radio 4 Today programme interview with Geoff Cooper CEO of Wickes (and the Travis Perkins Group) it appeared that company was well-placed to ride out the

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