How are markets and Marketing affecting society?

  Today, markets are becoming increasingly fragmented, Marketing is international, competition is global and new technology means that customers can get exactly what they want. But how is this ever

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  Here at Cerco Communications we’ve been discussing what we think is going to be big in Marketing during 2016.   We have looked at the interesting announcements over the

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As social media comes of age and is no longer the new kid on the block, what next? At a recent seminar hosted by Precise Exchange and CorpComms Magazine the

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Do sales of a character determine the final purchase choice? As regular peak time advertising is costly, the companies must be hoping that cute will make the difference. Time will

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As Twitter becomes ever more used worldwide, by everyone from celebrities and politicians to students and housewives, it is developing its own language. A great guide to the new lingo

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Cooper Hefner, youngest son of Hugh Hefner and 1989 ‘Playmate of the Year’ Kimberley Conrad, takes over the Playboy Empire next year. One of his first tasks as CEO will

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Back in October 2009 we wrote a blog about Ryanair’s attitude to customers – which was uncaring to say the least, the emphasis being all about being the cheapest. We

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The number of business and financial journalists using social media to source stories has increased markedly according to new research by Broadgate Mainland. Their Digital Trends Survey found that twice

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If you’ve ever attended or been a member of a Business Networking Group, you’ll know the value of meeting other business owners and building relationships. But how about Social Networking?

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The biggest celebrities have always been brands in their own right – whether from the world of entertainment, sport or business – but now, thanks to social media, they are

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