The previous 12 months have been a disaster for Tesco as repeated scandals have tarnished the company brand and diminished any trust between the company and the consumer. After all,

Share

Argos has announced the slow death of their large 1500 page ‘doorstop’ catalogue and the quick death of the bulky laminated ringbinders that shoppers flick through to find what they

Share

Back in February 2011 it was reported that under their new chief Marc Bolland,  Marks & Spencer were going to create a stable of sub-brands, each with its own Brand

Share

Chris Anderson’s well-known theory of The Long Tail (‘how our economy and culture is shifting from mass markets to million of niches’) has usually been applied to a positive outcome.

Share

Last month (March 2012) it was announced amid much fanfare that the boss of Tesco, Philip Clarke, was going  ‘ back to the floor’  in a bid to halt the exodus of

Share

The recent sad death of Steve Jobs robbed the world of an amazing man, regardless of whether one loves the iPhone, the iPad or the Mac. The question now is how Apple

Share

The term Fashionista has been applied for some time to those who follow fashion, if not slavishly then devoted. However, there is  a new kid on the block – the

Share

The concept of a customer’s lifetime value (CLV) has been known and used since the 1980s, when it was first mentioned in the best-selling book ‘Database Marketing’. It is not

Share

Listening to a recent Radio 4 Today programme interview with Geoff Cooper CEO of Wickes (and the Travis Perkins Group) it appeared that company was well-placed to ride out the

Share