Cerco appointed PR agency for St Albans Business Festival

Everyone at Cerco is delighted that we have been appointed PR agency for the first St Albans Business Festival 22 – 26 June 2015. It will be a great opportunity

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The biggest celebrities have always been brands in their own right – whether from the world of entertainment, sport or business – but now, thanks to social media, they are

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Watching the recent Olympics, and the outstanding performances by all the athletes, in Marketing terms two stood out – Mo Farah and Usain Bolt. Leaving aside their extraordinary abilities on

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These are testing times for UK marketers and those in the PR sector. New legislation is on the horizon which may curtail some of their current freedoms. Eighteen months ago

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It was very noticeable that during the riots in August, the retailers that suffered the most – such as JD Sports – were those that had positioned themselves as a

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Marketers often tell clients that they should 'live the brand'. This is fine when the values of the brand are positive but the reverse may be true if the values are negative.

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Last month’s blog about the Lifetime Value of a Customer has resonated with a number of clients and contacts so clearly others are unhappy at the way that they are

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A recent article on ten of the greatest advertising campaigns in the Mail on Sunday newspaper by advertising ‘guru’ Trevor Beattie included Obama’s ‘Yes We Can’ election campaign. Beattie cited the campaign as being ‘a

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Marketers are sometimes scornful of large corporations lending their name to promotions and events that really do add value to the brand. But in the case of Red Bull and

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Social Media appears to be now stabilising as a Marketing channel with the six key players e.g. Facebook, YouTube, Flickr, Google, LinkedIn and Twitter consolidating their position in the marketplace.

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