The previous 12 months have been a disaster for Tesco as repeated scandals have tarnished the company brand and diminished any trust between the company and the consumer. After all,

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Cooper Hefner, youngest son of Hugh Hefner and 1989 ‘Playmate of the Year’ Kimberley Conrad, takes over the Playboy Empire next year. One of his first tasks as CEO will

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Argos has announced the slow death of their large 1500 page ‘doorstop’ catalogue and the quick death of the bulky laminated ringbinders that shoppers flick through to find what they

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It was very noticeable that during the riots in August, the retailers that suffered the most – such as JD Sports – were those that had positioned themselves as a

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Marketers often tell clients that they should 'live the brand'. This is fine when the values of the brand are positive but the reverse may be true if the values are negative.

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In the happy afterglow of the recent (British) Royal Wedding, commentators are already talking about the ‘re-branding’ of the Royal Family and how the young couple seemed to have brought

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A recent issue of Retail Week (February 4 2011) featured a City Insider article by Deputy Editor George MacDonald on M&S boss Marc Bolland’s new business plan. Apparently central to

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A recent article on ten of the greatest advertising campaigns in the Mail on Sunday newspaper by advertising ‘guru’ Trevor Beattie included Obama’s ‘Yes We Can’ election campaign. Beattie cited the campaign as being ‘a

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On the day that a long-awaited UK General Election is called, two very different politicians have been branding themselves. Each has lessons for marketers and businesspeople generally. Firstly, Sarah Palin.

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Is it just me or is this 2009 series of The Apprentice dragging somewhat? I do not seem to have the same interest in the outcome as I did during

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