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EVENT MARKETING

A great event starts with an effective plan
Event Marketing

At Cerco we have over 10 years’ experience working with clients to create memorable events that leave a lasting legacy.

Whether it’s a small intimate event for specially selected guests, a mass participation event involving over 5000 people or an event to attract shoppers in the town centre; all have the same thing in common the need to plan, prepare and communicate to your target audience.

The process starts with helping you identify the objective of your event. Whether it’s to reward loyal customers, introduce a new business or to raise funds for your charity we’ll help you set realistic goals.

We will identify the most effective marketing tools to ensure that your target messages are communicated to the agreed audiences. Our designers can create eye catching printed material. Combine this with digital marketing we can ensure news of your event is spread far and wide.

Before the event

Creating invitations, updating websites, raising awareness via social media, press and advertising are all part of the service. We can source memorable give-aways that enhance your key messages. We are happy to work with, co-ordinate any other third parties that are involved that are needed to make the event a success. We can also help source ticketing agents, photographers and other professionals need to manage the event.

The Event

On the day of the event we work with you to ensure that the day is memorable for all the right reasons. We can help managing celebrities, VIP’s, media, co-ordinating other external agencies and of course ensuring the event is featured on social media.

Post Event

Our involvement doesn’t end at the close of the event our Event Marketing plan will also include a follow-up strategy. This may include sending review invites to the press, sending follow up emails to guests and maximising the event for social media purposes.

We have had over 10 years’ experience working with charities organising mass participation events. We’ve been involved in business launch events, anniversary events and have organised numerous exciting events within a local shopping centre.