Facebook recently announced that the number of British users has reached 27m – more than two-thirds of the population, 19m of whom access the platform via their mobile device.
Apparently women users and 25% are under 25.
The average user now spends around seven hours on the site – much more time than on any other site.
However, the number of users over 50 is growing and has now reached 30%.
These statistics are of crucial importance to marketers and advertisers who are trying to reach a population with increasingly diverse ways of consuming content and messages.
Small businesses are finding Facebook a good platform on which to advertise, particularly local services, consumer products and regional events.
One million businesses worldwide now pay Facebook to advertise, despite increasing use of Twitter for special offers and short term promotions.
One reason why Facebook is proving so popular is that customers can be actively encouraged to spread the word amongst their own networks via incentives e..g. like our page and get a free X.
But a social media presence is now critical whether selling online or not. A recent study of 2000+ consumers found that 40% were more likely to buy if the company had a presence on Facebook, Twitter and Google+.
A brochure is no longer enough it seems – even for your local Chinese restaurant!