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Journalists’ use of social media changes the PR landscape

The number of business and financial journalists using social media to source stories has increased markedly according to new research by Broadgate Mainland.

Their Digital Trends Survey found that twice as many journalists now social media platforms such as Twitter and LinkedIn to find ideas for stories or leads for news pieces.

Of the journalists that Broadgate Mainland surveyed 80% said that they had sourced stories on social media in the last year with 22% said that they sourced content daily via digital platforms.

The prevalence of social media and the pressures on journalists – many of whom are freelancers – means that this trend can only continue.

It is another example of the importance of social media to all companies, regardless of their size.

They ignore Twitter at their peril!

Sabra Swinson

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