Ask most marketers for the most memorable advertising campaign of the last four years and it is likely that many will cite Compare the Meerkat as being the number one.

Share

It was very noticeable that during the riots in August, the retailers that suffered the most – such as JD Sports – were those that had positioned themselves as a

Share

After five years in which Social Media was ‘flavour of the month’ could we be seeing the return of traditional advertising as a key Marketing tool? Early in March, ITV reported a

Share

Could the current environment of austerity – higher petrol costs, rising food bills etc – lead to a change in shopping habits? The current Co-operative television advert features a husband

Share