The previous 12 months have been a disaster for Tesco as repeated scandals have tarnished the company brand and diminished any trust between the company and the consumer. After all,

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The news that supermarket giant Tesco has launched a range of premium own label products with branding that is not immediately recognisable - such as ChokaBlok ice cream and Lathams dry dog food - has caused a great stir in the media. Maybe we are seeing the beginning of a trend in retailing - perhaps as a response to the difficult trading conditions.

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After five years in which Social Media was ‘flavour of the month’ could we be seeing the return of traditional advertising as a key Marketing tool? Early in March, ITV reported a

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A recent issue of Retail Week (February 4 2011) featured a City Insider article by Deputy Editor George MacDonald on M&S boss Marc Bolland’s new business plan. Apparently central to

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A recent article on ten of the greatest advertising campaigns in the Mail on Sunday newspaper by advertising ‘guru’ Trevor Beattie included Obama’s ‘Yes We Can’ election campaign. Beattie cited the campaign as being ‘a

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Marketers are sometimes scornful of large corporations lending their name to promotions and events that really do add value to the brand. But in the case of Red Bull and

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