The previous 12 months have been a disaster for Tesco as repeated scandals have tarnished the company brand and diminished any trust between the company and the consumer. After all,

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In 2009 Cerco Communications worked with two different clients that both invested heavily in the creation of a distinctive brand rather than a hastily bought logo. Recently both clients came

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Cooper Hefner, youngest son of Hugh Hefner and 1989 ‘Playmate of the Year’ Kimberley Conrad, takes over the Playboy Empire next year. One of his first tasks as CEO will

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Back in October 2009 we wrote a blog about Ryanair’s attitude to customers – which was uncaring to say the least, the emphasis being all about being the cheapest. We

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The biggest celebrities have always been brands in their own right – whether from the world of entertainment, sport or business – but now, thanks to social media, they are

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Ask most marketers for the most memorable advertising campaign of the last four years and it is likely that many will cite Compare the Meerkat as being the number one.

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Argos has announced the slow death of their large 1500 page ‘doorstop’ catalogue and the quick death of the bulky laminated ringbinders that shoppers flick through to find what they

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Watching the recent Olympics, and the outstanding performances by all the athletes, in Marketing terms two stood out – Mo Farah and Usain Bolt. Leaving aside their extraordinary abilities on

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Back in February 2011 it was reported that under their new chief Marc Bolland,  Marks & Spencer were going to create a stable of sub-brands, each with its own Brand

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Chris Anderson’s well-known theory of The Long Tail (‘how our economy and culture is shifting from mass markets to million of niches’) has usually been applied to a positive outcome.

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