Facebook recently announced that the number of British users has reached 27m – more than two-thirds of the population, 19m of whom access the platform via their mobile device. Apparently

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Chris Anderson’s well-known theory of The Long Tail (‘how our economy and culture is shifting from mass markets to million of niches’) has usually been applied to a positive outcome.

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Last month’s blog about the Lifetime Value of a Customer has resonated with a number of clients and contacts so clearly others are unhappy at the way that they are

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