The previous 12 months have been a disaster for Tesco as repeated scandals have tarnished the company brand and diminished any trust between the company and the consumer. After all,

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In 2009 Cerco Communications worked with two different clients that both invested heavily in the creation of a distinctive brand rather than a hastily bought logo. Recently both clients came

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As social media comes of age and is no longer the new kid on the block, what next? At a recent seminar hosted by Precise Exchange and CorpComms Magazine the

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Do sales of a character determine the final purchase choice? As regular peak time advertising is costly, the companies must be hoping that cute will make the difference. Time will

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Facebook recently announced that the number of British users has reached 27m – more than two-thirds of the population, 19m of whom access the platform via their mobile device. Apparently

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Back in February 2011 it was reported that under their new chief Marc Bolland,  Marks & Spencer were going to create a stable of sub-brands, each with its own Brand

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Chris Anderson’s well-known theory of The Long Tail (‘how our economy and culture is shifting from mass markets to million of niches’) has usually been applied to a positive outcome.

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A double page article in a recent copy of The Mail on Sunday (March 25 2012) described Boden’s attempt to ‘crack’ the American market and suggested that it was because its

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The term Fashionista has been applied for some time to those who follow fashion, if not slavishly then devoted. However, there is  a new kid on the block – the

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Last month’s blog about the Lifetime Value of a Customer has resonated with a number of clients and contacts so clearly others are unhappy at the way that they are

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