Back in February 2011 it was reported that under their new chief Marc Bolland, Marks & Spencer were going to create a stable of sub-brands, each with its own Brand
Chris Anderson’s well-known theory of The Long Tail (‘how our economy and culture is shifting from mass markets to million of niches’) has usually been applied to a positive outcome.
Last month (March 2012) it was announced amid much fanfare that the boss of Tesco, Philip Clarke, was going ‘ back to the floor’ in a bid to halt the exodus of
A double page article in a recent copy of The Mail on Sunday (March 25 2012) described Boden’s attempt to ‘crack’ the American market and suggested that it was because its
The news that supermarket giant Tesco has launched a range of premium own label products with branding that is not immediately recognisable - such as ChokaBlok ice cream and Lathams dry dog food - has caused a great stir in the media. Maybe we are seeing the beginning of a trend in retailing - perhaps as a response to the difficult trading conditions.
The concept of a customer’s lifetime value (CLV) has been known and used since the 1980s, when it was first mentioned in the best-selling book ‘Database Marketing’. It is not
Last night I had the very great pleasure of seeing Michael E Gerber speak at a seminar in London. A highly entertaining presenter, he spoke for over two hours without
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